It is said that to catch a fish, you need to think like a fish. Catching a person is trickier. Recent work in a variety of fields, from neuroscience to social psychology and economics has shed light on the human decision-making process. The human brain is a wonderful tangle of quickie rules, biased processes, evolutionary flotsam, and attentional diversions. People are not strictly logical, but we are predictable, often in surprising ways. This class will take you on a journey through the remarkable tools for attracting, guiding and influencing human beings. We'll explore decision-making, attention, creativity, social processes, biases and the tools of influence. Students will learn how how to guide their viewers, influence their users and predict the outcome of community situations. For example they might be tasked with using the rules of reciprocity to drive an interaction or to use anchoring bias to their advantage in a game. Through frequent exercises, experiments and projects that put the toolbox of cognitive psychology to work, you will gain a mastery of designing for the mind.