Designing Attraction: ITP Talk

I delivered an updated version of my Designing Attraction talk on Friday evening, as part of the Speaker Series that we host. There were a some slick signs up in advance of the talk, and it was publicized online as well, so I was pleased to serenade a decent crowd. Designing Attraction is a class that I’m working on producing about how to apply our knowledge of human decision-making to create projects that attract, engage and persuade people. The talk was streamed live over the Internet, and a video archive is available online. I’m working on building out a syllabus next so I can add this class to my teaching portfolio.