Robert Faludi
Curriculum Vitae
212-989-6888
rob@faludi.com
Education
- Master’s Degree in Interactive Telecommunications (ITP), New York University, Tisch School of the Arts: 2005-2007
- Master of Arts, Cognitive Psychology, New York University Graduate School of Arts & Sciences: 2003-2005. M.A. Scholar 2003-2005, M.A. Honors 2004-2005
- New York University Tisch School of the Arts, Dept. of Film and T.V., 1985-86
- Bachelor of Arts, Film and Theater, Oberlin College, 1984-1988
Professional Positions
- ADJUNCT PROFESSOR, School of Visual Arts, Interaction Design MFA program, 2009-present. Classes: Fundamentals of Physical Computing. Design and management of physical computing program.
- AUTHOR, O’Reilly Media, 2009-present. Quick-start guide to producing wireless sensor systems with ZigBee mesh networking radios–in progress, due out Fall of 2010.
- DIRECTOR, NETWORKING AND INTERACTIVE SYSTEMS, GroundedPower, Inc. 2008-present. Creation of strategy, systems and products for smart energy monitoring and clean technologies. Distributed ZigBee network development with gateway application for sensor network and user display devices written in Python.
- ADJUNCT PROFESSOR, NYU Interactive Telecommunications Program, Tisch School of the Arts, 2007-present. Classes: Sociable Objects, Networked Objects, Collaborative Mesh Networking and Crafting with Data. Guest Lecturer and Guest Critic for Network Objects, Soft Circuit Workshop, Metaforms, Thesis and Introduction to Physical Computing.
- ADJUNCT LECTURER, Brooklyn College, CIS Program, 2008. Classes: Computing and Art: Nature, Power and Limits.
- RESIDENT RESEARCHER, NYU Interactive Telecommunications Program, 2007-2008. Program support, student workshops and help sessions and original research in physical computing, communities and interaction design.
- SUMMER RESEARCH PROGRAM, Microsoft Research, Creative Systems Group Intern, 2007. Designed and produced social networking applications for Microsoft communities.
- PHYSICAL COMPUTING RESEARCHER, NYU Interactive Telecommunications Program, 2006 -2007. Original research in mesh networking for physical computing applications.
- RESEARCHER, NYU Department of Psychology – Adolph Lab – Dr. Karen Adolph, 2004 – 2005. Fundamental research in the mathematical functions for perception of affordances, as an investigation of the psychological processes that humans use to interact with the physical world.
- RESEARCHER, NYU Department of Psychology, Center for Neural Science – Carrasco Lab – Dr. Marisa Carrasco, 2002 – 2005. Visual cognition research, mentor for undergraduate honors student project. Investigated the effects of visual performance fields on human motor responses.
- RESEARCHER, NYU Department of Psychology, Center for Neural Science – Maloney Lab – Dr. Laurence Maloney – 2003 – 2005. Judgement and vision psychophysics, mentor for Intel Science competition student semifinalist. Investigated how covert transient visual attention affects motor response trajectories
- MANAGING PARTNER, Server Habitat, New York and San Francisco, 2002-present. Principal in full-service computer server co-location and hosting facility. Clients include Daimler Chrysler, Verizon, American Eagle Outfitters.
- FOUNDING PARTNER, Oncall Interactive, LLC, Chicago, 2002-2003. Principal in a 25-employee interactive design and web application development firm. New clients included Verizon, American Express, Sears, Conagra Foods, American Eagle Outfitters, McGraw Hill, Daimler Chrysler.
- CEO, COO, Faludi Computing, Inc., San Francisco, 1997-2002. Principal in a 10-employee computer consulting firm specializing in web application development. Participated in the design and construction of over 50 major web businesses including sites for TD Waterhouse, Visa, Lucent Technologies, Charles Schwab, Lonely Planet Travel Books, American Lawyer Media, Law.com, Gap Inc., AAA, Move.com and many others.
- OWNER & LEAD CONSULTANT, Faludi Computing, San Francisco, 1992-1996. Owner of a 5 person computer consulting firm specializing in networking, groupware and comprehensive consulting. The firm was part of the original technical team for both Salon.com and Match.com. Over 200 small and medium-sized business clients
- OPERATIONS MANAGER, Terry Pimsleur & Company, San Francisco, 1990-1992. Solely responsible for corporate operation of event production firm including management of cash flow and budgets (1.3 Million per year/14 employees).
- ASSISTANT PRODUCER, Woody Clark Productions, San Francisco, 1989-90. Key story analyst and editor for screenplays. Responsible for completion of all day-to-day business operations and sales.
- PRODUCTION STAFF, MacGillivray Freeman Films, Los Angeles_1988. “It’s Gary Shandling’s Show,” OMNIMAX “Back to the Future” attraction for Universal Studios
Selected Projects
- ZIGBEE INTERNET GATEWAY: easy URL link between ZigBee devices and Internet resources for rapid prototyping
- LILYPAD XBEE: sew-on wearable radios for creating clothing that communicates
- BOTANICALLS TWITTER KIT: do-it-yourself kits for creating plants that Twitter when they need human assistance
- LIVING CITY, physical architectural response to air quality project–created underlying mesh network
- BOTANICALLS, plants that phone for human help when they need light or water
- ITP BLOGBLENDER, aggregation of hundreds of community blogs, to create a new understanding of group behaviors
- BLUEWAY, visual navigation to colleagues current location using Bluetooth signals from computers and phones
- SKETCH & SHARE, interactive networked toy for children
- SNAKE EYES, wireless cube game controllers with soft sensors and tactile feedback
- WILD LIGHT, device that brings a sense of real-time natural daylight to dark or windowless spaces
- SOCIAL GENIUS, an engaging online game for learning names and building community
Awards
- First Prize, NYU M.A. Psychology Research Conference, “Covert Attention Affects Motor Response Trajectories “, Faludi, Avakov, Maloney, Carrasco, 2005.
- First Prize, NYU M.A. Psychology Research Conference, “Effects of Visual Performance Fields on Motor Responses”, Faludi, Maloney, Carrasco, 2004.
- M.A. Scholar, New York University 2003-2005
- M.A. Honors, New York University 2004-2005
University Classes
- Fundamentals of Physical Computing, School of Visual Arts, MFA in Interaction Design, Fall 2009
- Crafting with Data, NYU Tisch School of the Arts, ITP, Fall 2009
- Sociable Objects Workshop, NYU Tisch School of the Arts, ITP, Summer 2009
- Networked Objects, NYU Tisch School of the Arts, ITP, Spring 2009
- Crafting with Data, NYU Tisch School of the Arts, ITP, Fall 2008
- Sociable Objects, NYU Tisch School of the Arts, ITP, Summer 2008
- Computers and Art, Brooklyn College, CIS, Spring 2008
- Collaborative Mesh Networking, NYU Tisch School of the Arts, ITP, Fall 2007
Talks and Papers
- “Smart Energy and What Lies Ahead”, ETech 2009
- “Socializing Stuff” A Wireless Objects Workshop, ETech, 2009
- “Wireless Wearables” workshop at NYC Resistor, 2008 and 2009
- “Designing Attraction, human decision-making in interaction design” Faludi, 2008.
- “Affordances, A Functional Analysis” Faludi, 2005 M.A. Thesis sponsor: Karen E. Adolph, Ph.D., reader: Catherine Tamis-LeMonda, Ph.D.
- “Covert Transient Attention Affects Motor Response Trajectories” Faludi, Avakov, Maloney, Carrasco, (abstract, poster) Vision Science Society, 2005.
- “Effects of Visual Performance Fields on Motor Responses”, Faludi, Maloney, Carrasco, (abstract, poster) Vision Sciences Society, 2004.
Selected Public Media
- ComputerWorld, May 5, 2009: The Grill: Rob Faludi wants your toaster to befriend your smoke alarm
- MFA Interaction Design: A Conversation with Rob Faludi
- NBC Nightly News, May 29, 2008: Green + Wired = A Smart Home
- New York Times, April 9, 2008: My Life in a Video Game (Batteries not Included)
- Good Morning America, August 14, 2007: Ring! Your Plant is Calling
- ZDnet, July 25, 2007: Your Plant Just Called to Say “I’m Thirsty”
- New York Times, May 6, 2007: Winning isn’t Everything
- Time Out New York, April 26, 2007: Tree Rings
- CNET, April 24, 2007: Interactive Design Blooms in NYU Hallways
- O’Reilly Emerging Telephony, March 1, 2007: ETel Coverage: The Future of Telephony
- Gizmodo, February 19, 2007: Botanicalls Helps Plants Whine About Water
- American Inventor Spot, February 17, 2007: Thirsty Plants Can Now Call for Water
- BBC Newshour, January 18, 2007: There’s a Plant on the Line
- Der Spiegel Online, January 9, 2007: Botanicalls Telefonieren mit Topfpflanzen
- Engadget, December 20, 2006: NYU shows its stuff at the Winter 2006 ITP (Botanicalls)
- Rocketboom, December 19, 2006: ITP Winter Show (Botanicalls)
- Make Magazine Blog, December 19, 2006: ITP Winter Show (Botanicalls)
- Walker Art Center New Media Blog, December 18, 2006: Botanicalls
- Pasta & Vinegar, May 17, 2006: Bluetooth Locative Media (BlueWay)
- Cool Hunting, May 15, 2006: ITP Spring Show (BlueWay)
- Unmediated, May 6, 2006: Sketch ‘n Share
- Pixelsumo, May 4, 2006: Sketch and Share, a networked toy
- NYU Today, March 1, 2004: NYU Professors Mentor Record Number of Semi-finalists in Intel Science Competition
- Columbia News Service, June 3, 2003: Keeping their heads in the stars and their feet on the sidewalk
- MacWEEK, February 13, 1995: Macs challenge Unix boxes as midrange Internet servers
Conferences and Shows
- ITP 1-in-1 and 24-hour Show, 2009
- BarCamp 2009, New York City, 2009
- Foo Camp East: Cambridge, MA 2009
- ETech, Emerging Technology Conference, San Jose California, 2009
- Smart Home: Green + Wired, Chicago Museum of Science and Industry, 2008-2009
- BarCamp 2008, New York City, 2008
- MAKE Magazine’s Maker Faire, Austin, Texas, O’ Reilly & Associates, 2007
- MAKE Magazine’s Maker Faire, San Mateo, California, O’ Reilly & Associates, 2007
- Psychobotoany, Machine Project gallery, 2007
- ITP Spring Show, Tisch School of the Arts, 2007
- ITP Spring Gallery, Tisch School of the Arts, 2007
- ITP Winter Show, Tisch School of the Arts, 2006
- ITP Fall Gallery, Tisch School of the Arts, 2006
- ITP Spring Show, Tisch School of the Arts, 2006
- ITP Spring Gallery, Tisch School of the Arts, 2006
- ITP Winter Show, Tisch School of the Arts, 2005
- Vision Sciences Society Annual Meeting, 2005
- MA Research Conference, 2005
- Vision Sciences Society Annual Meeting, 2004
- MA Research Conference, 2004
Grants
- Tisch School of the Arts GSO Individual Grant for Media Archive group project, 2006
Professional Affiliations
- Member, IEEE, Institute of Electrical and Electronics Engineers, 2006 – present
- Member, Vision Sciences Society, 2003 – 2006
- Founder, Bay Area Internet User’s Group, 1994
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